What makes a luxury brand? This question is asked often as new luxury brands emerge. Some people say, there is a "new luxury." I disagree. What has changed are those who have access to luxury, those creating it, and the creativity being used to deliver different examples of luxury, but what makes a luxury has not changed. In this excerpt from my webinar, "Winning Strategies for Luxury and Specialty Businesses" I present up my definition of luxury upfront.

00:00 - Welcome
00:35 - Put these ideas to work
00:50 - This unique period in luxury
01:15 - Why this is a good time
01:28 - The 5 Big issues in Winning Strategies for Luxury
02:40 - Defining luxury
02:48 - 3 reasons you need this definition
03:15 - Why luxury has not changed
03:29 - What you must do, right now
03:40 - What happens when I speak to luxury entrepreneurs
04:00 - The 7 characteristics of luxury
04:30 - How you can craft luxury in your business/brand
04:50 - What you must accomplish with the luxury client

05:25 BECOME A TAYLOR INSIGHT MEMBER
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About André
I’m the founder of Taylor Insight Worldwide, the leader, in advising luxury entrepreneurs and emerging luxury brands, across industries, how to achieve business growth by understanding, identifying, and marketing effectively to affluent and wealthy clients.

I have counseled luxury businesses for more than twenty years working with large and small luxury brands around the world. We deliver our services via exclusive membership, insightful media and publications, events, and other resources. Focused only on luxury, our work is grounded in classic principles and provides a thoughtful examination of the issues standing in the way of top performance, straightforward guidance, and a clear and practical roadmap toward business transformation. A management consulting firm like no other.

Our clients include luxury businesses, entrepreneurial in their thinking, providing products, services, and experiences, or premier offerings, focused on rising to levels of category leadership, or becoming unmistakably the best in the world at what they do. Whether it’s attending one of our exclusive luxury seminars, subscribing to our media, or as a Taylor Insight member, our clients have included sales and marketing professionals, leaders, and principals from the top luxury brands in the world, as well as emerging brands seeking seasoned counsel in marketing and business growth.

Prior to founding Taylor Insight, I began my career on Wall Street. Later, I co-founded a pioneering sports media and technology company. It was during the growth of this business that I discovered the enormous shift taking place in luxury and affluent and wealthy audiences as we developed products and services to accommodate both premier sports enthusiasts and exclusive sponsors.

I'm the author of numerous business titles, audiobooks, video courses, and countless articles and blog posts. I often contribute to business television programming, most notably ABC News Money Matters. I am a frequent guest of podcasts and radio. More available at: www.andretaylor.com

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