Marc Grabowski

20240315 Intro2

Greg MacDonald 2024 Ad Tech Trends

Ian Thomas building Analytics in Digital Media

The impact of Adding an extra ad to a webpage

Stephanie Gutnik on DOOH

Why Publishers Swap Ads

Angie Eng Interview

Dr Duru Ahanotu on valuing Digital Media companies

Book Review: Game Changer (Izaret and Sinha)

I failed changing Sales Compensation

York Chan on Digital Media Yield Management in Asia Pacific

Dennis Buchheim fostering a healthy Digital Advertising Ecosystem

What is a Pricing Deal Desk?

Where should Yield Report?

First Price vs. Second Price Auctions in Digital Display Media

A conversation with Mike Petrella - The changing industry dynamics in Digital Media

Navigating the path from Manual to Programmatic selling in Digital Media

Video Advertising Nuances with James Rothwell

Creating Agency Incentives in Digital Media

Top 3 Differences between Europe and the US in Digital Publisher Yield Management

What is Yield Management in Digital Media?

Price Elasticity of Demand for Publishers in Digital Media

Evolution of Sales Models in Digital Media (Part 2) - Rise of Ad Exchanges

What is a Rate Card?

Evolution of Sales Model in Digital Media (Part 1)

Attributes of Online Ads

Modele 3 Digital Ad Formats

Digital Media Publisher Payment Models

Channel Overview