Lee Livesay's GO-TO Baits (Pro Secrets Revealed)

Lee Livesay Top-Five Recap: Bassmaster Elite Series Lake Murray

This Product Will CHANGE The Way You Fish Swimbaits (Adds Action, Flash, & Increases Hookup Ratio)

Josh Jones's KEY to Catching MORE Crappie

The Flock Hair Jig is Live NOW!

A NEW Product is Here! (The ULTIMATE Finesse Swim Jig)

All-New 6 Customs Rods are Live Now!

Watch THIS Before You Fish the All-New Congo Craw 3.8 (FULL Product Tutorial)

Ben Milliken's Tips for Dialing in Your Hangover (Swimbait Masterclass)

EVERYTHING You Need to Know About the All-New Judge 5.9

EVERYTHING You Need to Know About Cory Johnston's NEW Party Minnow Swimbait

The All-New Pressure Series is Here!

EVERYTHING You Need to Know About the NEW Provoke 97 Jerkbait (Pro Secrets EXPOSED)

The DUKE 55 is OFFICIALLY Here (Lee Livesay's Go-To Lipless Crankbait)

EVERYTHING You Need to Know About Ben Milliken's Hangover Line-Through Swimbait

Introducing The Hangover Line-Through Swimbait | Designed by Ben Milliken

$200,000 Tournament Win on TWO Baits (Toyota Series Championship WINNING Pattern)

The All-New Panorama Finesse is HERE

The ALL-NEW Whale 6.0 Swimbait is HERE!

Get WAY More Bites With These Two Finesse Baits

Catch More Fish During the Fall with THIS Bait (Ben Milliken Approved)

A MUST-HAVE for Fall Fishing (Super Unique Design)

Introducing the Shindig 3.2 & Boosa Ned 3.3

How to Rig the 6th Sense Panorama

The ALL-NEW Panorama is FINALLY Here

The PERFECT Soft Plastic Worm for Late-Summer Fishing

Unreleased Bait Catches GIANT ShareLunker Bass (Josh Jones's Secret Rig)

A Staple For Catching BIG BASS During The Dog Days of SUMMER

Catch HUGE Summer Bass With THESE Crankbaits (Shallow or Deep)

NEW Color Additions To Our FishLite Apparel Collection