Lee Livesay Top-Five Recap: Bassmaster Elite Series Lake Murray

This Product Will CHANGE The Way You Fish Swimbaits (Adds Action, Flash, & Increases Hookup Ratio)

Josh Jones's KEY to Catching MORE Crappie

The Flock Hair Jig is Live NOW!

A NEW Product is Here! (The ULTIMATE Finesse Swim Jig)

All-New 6 Customs Rods are Live Now!

Watch THIS Before You Fish the All-New Congo Craw 3.8 (FULL Product Tutorial)

Ben Milliken's Tips for Dialing in Your Hangover (Swimbait Masterclass)

EVERYTHING You Need to Know About the All-New Judge 5.9

EVERYTHING You Need to Know About Cory Johnston's NEW Party Minnow Swimbait

The All-New Pressure Series is Here!

EVERYTHING You Need to Know About the NEW Provoke 97 Jerkbait (Pro Secrets EXPOSED)

The DUKE 55 is OFFICIALLY Here (Lee Livesay's Go-To Lipless Crankbait)

EVERYTHING You Need to Know About Ben Milliken's Hangover Line-Through Swimbait

Introducing The Hangover Line-Through Swimbait | Designed by Ben Milliken

$200,000 Tournament Win on TWO Baits (Toyota Series Championship WINNING Pattern)

The All-New Panorama Finesse is HERE

The ALL-NEW Whale 6.0 Swimbait is HERE!

Get WAY More Bites With These Two Finesse Baits

Catch More Fish During the Fall with THIS Bait (Ben Milliken Approved)

A MUST-HAVE for Fall Fishing (Super Unique Design)

Introducing the Shindig 3.2 & Boosa Ned 3.3

How to Rig the 6th Sense Panorama

The ALL-NEW Panorama is FINALLY Here

The PERFECT Soft Plastic Worm for Late-Summer Fishing

Unreleased Bait Catches GIANT ShareLunker Bass (Josh Jones's Secret Rig)

A Staple For Catching BIG BASS During The Dog Days of SUMMER

Catch HUGE Summer Bass With THESE Crankbaits (Shallow or Deep)

NEW Color Additions To Our FishLite Apparel Collection

Lee Livesay Swimbait Breakdown (You Can Fish This Bait ANYWHERE)