27:04
Recast's Marketing Measurement Coffee-Break Session #10 - Gufeng Zhou
196 views • 3 weeks ago
27:10
Recast's Marketing Measurement Coffee-Break Session #9 - Prof. Peter Fader
396 views • 1 month ago
4:58
Modern Analytics for Marketers (#7): Dynamic Spend Deployment and Forecast Checking
118 views • 2 months ago
8:09
Modern Analytics for Marketers (#6): Validating Marketing Mix Models with Lift Tests and Experiments
230 views • 2 months ago
5:06
Modern Analytics for Marketers (#5): Stability & Robustness Checks for Marketing Mix Models
163 views • 2 months ago
27:04
Recast's Marketing Measurement Coffee-Break Session #8 - Prof. dr. Koen Pauwels
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Modern Analytics for Marketers (#4): Parameter Recovery
337 views • 3 months ago
7:20
Google Meridian MMM: Key Features and Limitations
1.1K views • 3 months ago
25:11
Recast's Marketing Measurement Coffee-Break Session #7 - Krystina Rubino
129 views • 3 months ago
4:11
Recast Feature Demo: Modeling Spikes (Holidays and Promotions)
92 views • 4 months ago
2:12
Recast Feature Demo: Handling Contextual Metrics
57 views • 4 months ago
4:03
Recast Feature Demo: Channel Level Deep Dives
62 views • 4 months ago
2:37
Recast Feature Demo: Last Week's Performance Snapshot
62 views • 4 months ago
4:06
Recast Feature Demo: Handling Lower Funnel Channels
94 views • 4 months ago
4:38
Recast Feature Demo: How We Do Holdout Testing
166 views • 4 months ago
7:26
Modern Analytics for Marketers (#3): Holdout Accuracy and Backtesting
299 views • 4 months ago
24:20
Recast's Marketing Measurement Coffee-Break Session #6 - Casey Johnson
86 views • 4 months ago
8:05
Modern Analytics for Marketers (#2): Why is validation challenging in Marketing Mix Modeling (MMM)?
375 views • 4 months ago
6:29
Modern Analytics for Marketers (#1): What is Marketing Mix Modeling and why is Validation important?
771 views • 4 months ago
13:10
Maximize Your Marketing ROI with Recast: Comprehensive Features Walkthrough of our MMM Platform
1.5K views • 5 months ago
27:29
Recast's Marketing Measurement Coffee-Break Session #5 - Ben Dutter
297 views • 5 months ago
27:10
Recast's Marketing Measurement Coffee-Break Session #4 - Zach Epstein
236 views • 6 months ago
24:35
Recast's Marketing Measurement Coffee-Break Session #3 - Arun Srinivasan
167 views • 8 months ago
23:48
Recast's Marketing Measurement Coffee-Break Session #2 - Jim Kingsbury
121 views • 9 months ago
27:32
Recast's Marketing Measurement Coffee-Break Session - Jim Gianoglio
301 views • 10 months ago
4:26
Why Digital Tracking Is Broken & How Mix Marketing Modeling Can Make Up For It
96 views • 1 year ago
4:10
What Is Incrementality? Why Is It The Most Important Thing For Marketers To Track?
64 views • 1 year ago
End of Videos