FMCG Academy
22.1K subscribers
3:52
Defining FMCG Brand Management
FMCG Academy
34K views • 2 months ago
2:43
You don't need to Advertise during a Recession.
FMCG Academy
11K views • 4 years ago
4:49
Why FMCG / CPG Startups fail?
FMCG Academy
15K views • 4 years ago
2:42
What is Brand Positioning? Essentials and Example in 160 seconds
FMCG Academy
24K views • 4 years ago
3:29
How Retailer Margin impacts Consumer Price? Using a simple P&L
FMCG Academy
12K views • 5 years ago
0:46
The 5th P of Marketing
FMCG Academy
34K views • 5 years ago
2:07
Price Elasticity of Demand
FMCG Academy
2K views • 5 years ago
0:58
How to calculate Value, Units and Volume Sales wrt the FMCG industry?
FMCG Academy
13K views • 5 years ago
0:43
What are Private Label Brands? in 42 seconds
FMCG Academy
10K views • 5 years ago
4:09
What is a Marketing Strategy?
FMCG Academy
21K views • 5 years ago
3:16
Marketing Strategies FMCG/CPG Course Overview
FMCG Academy
5.4K views • 5 years ago
2:40
What is the Average day of a Brand Manager in FMCG/CPG?
FMCG Academy
36K views • 5 years ago
2:20
How to Explain a Short Term FMCG/CPG Sales decline?
FMCG Academy
8.8K views • 5 years ago
1:05
How to Calculate Retailer Margin and Mark up in 65 seconds?
FMCG Academy
73K views • 6 years ago
3:48
Relationships Matter - specially between Consumer Price, Retailer Margin and Brand Gross Profit
FMCG Academy
8.5K views • 6 years ago
1:32
Product Substitutability (from Pricing Strategy Course)
FMCG Academy
6.5K views • 6 years ago
3:09
How do CPG / FMCG companies forecast volume for a new product?
FMCG Academy
27K views • 6 years ago
5:13
Social Media, Shampoo and the 'False Truth Bubble'
FMCG Academy
7.8K views • 6 years ago
0:46
How to Price Consumer Goods (FMCG)?
FMCG Academy
5.6K views • 7 years ago
4:03
Pricing Strategy for Consumer Products (FMCG) Overview & Course Structure
FMCG Academy
9.1K views • 7 years ago
2:16
Best Metric to measure Brand Strength
FMCG Academy
11K views • 7 years ago
6:17
What is a Consumer Pricing Strategy
FMCG Academy
5K views • 7 years ago
4:25
CEOs simple guide to evaluating digital & social media vehicles
FMCG Academy
4.6K views • 7 years ago
11:42
How to write a Brand Strategy or Plan ?
FMCG Academy
25K views • 8 years ago
11:39
6 Key factors that influence ranging/listing with grocery retailers
FMCG Academy
5.5K views • 8 years ago
7:06
How to write a brand positioning statement?
FMCG Academy
23K views • 8 years ago
12:38
How to manage your agencies and partners?
FMCG Academy
1.9K views • 8 years ago
9:59
Writing a Brand Vision
FMCG Academy
3.9K views • 8 years ago
26:13
How to Analyse a Category (FMCG)
FMCG Academy
76K views • 8 years ago
5:01
8 mega FMCG / CPG Trends, #2 Speed of Social Media
FMCG Academy
1.4K views • 8 years ago
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