How Billboards Go Viral - Out of Home Advertising as Digital Content
Oliver Wang Oliver Wang
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 Published On Sep 14, 2021

It's not uncommon to see viral reddit and twitter posts nowadays of pictures of billboards and other out of home ads with a caption. In this video, I discuss conventional uses of billboards and physical advertising as well as what I think might be one future use - repurposing OOH ads as digital content.

00:00 - Intro
01:11 - Traditional Out-of-Home Ads
02:45 - Examples of Ads in San Francisco
05:21 - Billboards as Viral Digital Content

#Billboards #Advertising #Marketing

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