For Episode 99, Stephen and Kevin discuss how and why you should conduct a social media competitive analysis.

Done properly, a competitive analysis informs your digital marketing decisions. Are other people advertising? Which style of content is performing the best? This is especially helpful when analyzing firms whose digital marketing is better than yours. Instead of wasting your dollars, you're learning from their trial and error.

Ready to get started? Watch this episode of The Stephen and Kevin Show to learn how.

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Table of Contents:
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0:00 - Intro
0:55 - Why a Competitive Analysis is Important
5:25 - Selecting Your Competitors
7:45 - Determining Your Competitors' Social Footprint
9:30 - Quantitative Analysis
15:33 - Qualitative Analysis
16:56 - Marrying the Quantitative & the Qualitative
18:40 - Cornerstone Content
19:46 - Discoveries & Takeaways