In 2014, activists found data they sold as the future of the comics industry. Misrepresenting Facebook data as sales information, Marvel and DC were scammed into changing their entire business model. Courting an audience they knew weren't buying comic books, based on a lie that women should represent half their customer base. Wes and Dok breakdown the lies taken for Facebook data mining in 2014, that actively broke superhero comics. Activists scammed Marvel Comics into breaking American comics the shocking 10 year lie.

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