‘Barbie,’ ‘Oppenheimer’ Among Most Googled Movies Globally in 2023
No surprise in ‘Barbenheimer’ grabbing the attention of filmgoers last summer, says Google Trends, as online film searches this year closely tracked international box office patterns. In a multi-screen digital world, Google’s search world has become increasingly key to marketing movies to a worldwide audience — especially in the run-up to opening weekends.

With Barbie and Oppenheimer making waves at the multiplex last summer, Barbenheimer had an unsurprisingly ripple effect for both tentpoles — as they topped the Google Trends table for the most movie queries made worldwide in 2023.

Google Trends tracks user searches, including on YouTube where trailers impact movie picks for cinema-goers. Much depends on demographics and regional appeal, of course, as this year’s table for Google Trends was topped by movies as disparate as titles about an iconic Mattel doll movie, the father of the nuclear bomb and a child trafficking drama. So, let’s dig deeper into Google’s global search results for the past year, which are revealed to have tracked pretty well in box office trends.

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