Being a jeweler is as dangerous as it is lucrative and there’s a cut-throat, super competitive nature to the business. We talk to the jewelers who knowingly work in a risky business to supply the stars – names like Johnny Dang, Ice Box, Ben Baller, Eliantte, and Avianne & Co. For artists, there are risks and rewards to owning ice; their pieces can create wealth for generations, but it also requires them to have security at all times. We’ll hear from Quavo, Migos, Lil Yachty, De La Soul, and CEO P of Quality Control Music. Episode 3 of Ice Cold.

Watch More Ice Cold
Episode 1: The Promise of Hip Hop Jewelry    • ICE COLD: The Promise of Hip Hop Jewelry  
Episode 2: The Trophies of Hip Hop Jewelry    • ICE COLD: The Trophies of Hip Hop Jew...  
Episode 4: The Artform of Hip Hop Jewelry    • ICE COLD: The Artform of Hip Hop Jewelry  

0:00 Intro
2:07 The Jewelers
4:18 Rivalries
6:32 Breaking Down The Bling
8:37 Criminality
10:54 Rocks & Minerals
13:32 Revolutionary
16:17 Values