Dick Smith revolutionised retail electronics in Australia by opening up "Self Service" style stores. He employed clever and low cost means to promote his business, famously towing an "iceberg" into Sydney harbour as an April fools day joke. In this interview, recorded on the 21/7/2010, Dick Smith recounts how he got interested in electronics, how he got parts and eventually built a multimillion-dollar business selling components to the hobby industry.

For more insight into Dick Smith, make sure you see the episodes entitled "Peter Clark of Magnetic Sound Industries"    • Peter Clark of Magnetic Sound Industries  

"Funway into Electronics" -    • Fun Way into Electronics  

"The retail revolution" -    • State of Electronics - "The Retail Re...  

Dick has contributed to many other episodes of SOE and I thank him very much for his participation.