Few brands have timestamped the evolution of technology and fashion through eras like CASIO. The manufacturer was once known for producing keyboards and calculators before entering the watch category in the early 1970s. Harnessing its LSI technology when developing its first watch, CASIO set a precedent for creating innovative timepieces.

In the latest episode of Behind the HYPE, Hypebeast explores the rise of CASIO’s design heritage and the company’s journey to becoming the most recognized and prolific watchmaker in history.

0:00 Intro
0:48 History of Casio Watches
1:24 Famous Crossovers
2:12 G Shock Collabs
2:40 Birth of Casio
2:58 Most famous Casio watches
5:45 Outro

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