Introducing Strandz | DSCVR Artists to Watch 2024

You definitely have to be music oriented if you’re trying to get a studio job at the age of 14. Then an eighth-grader who grew up in Germany and Nigeria before his fam settled in South London, Strandz’s priority wasn’t learning the particulars of recording equipment (although that’s a boon in these tech-savvy times). It was to shake a few hands and extend the number of names on his contact list - you know, to get in the game. That he did, and caught the fever along the way. Without any previous music skills, he learned to play the piano for his audition at the famed BRIT School, which was nearby his house in Croydon. He made the cut, and the education did what education does: broadens interests. After opting for a couple gap years from uni to concentrate on creative skill sets, and by 2017 and the arrival of “Paper,” things started rolling. Early tracks such as “A-List” and “Carla” hit in the spring of 2020. With a yen for ‘90s hip-hop and a love of Jhené Aiko and Feist, the young artist wanted to make a point of crafting music that was emotionally open. As it developed, it was marked by a vocal style that was both familiar and unique. Complex has said that Strandz’s “flow is anything but a throwback, opting for a slow-and-low delivery that fits well with that era of hip-hop while being right-up-the-minute new.” Dodging the dominance of drill is a tough assignment for a UK rapper in 2023, but last year’s “4 The Money” knows its way around funk, and this past February’s “Us Against the World,” a TikTok hit that put this fan of Fela and 50 Cent on a lot of party playlists, rides a Smokey Robinson & the Miracles sample. Yep, heads are usually noddin’ when it blasts from the box. With live instrumentalists and singers in mind, Strandz has said that the upcoming months are ones that will be about “breaking boundaries and trying crazy stuff.” We’re here to support that vision, regardless how it might shift. These performances of “An Idea Was Born” and “Us Against The World” have us hooked forever.

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Director: Jim Wilmot
Vevo Executive Producer: Nick Calafato
Vevo Producer: Yomi Ogunsola
Vevo Production Coordinator: Nancy Loud
Vevo Music & Talent: Jodeci Rampasard
Vevo Editorial: Jaqueline Lockinger
Vevo Senior: Editor Helena Duque
Vevo Associate Manager, Post Production/Editor: Scott Robson
Vevo Design Director: Charlee Twigg
1st AD: Marnz Brown
Director of Photography: Stephen Dunn
Steadicam Operator: Beau Pritchard-James
1st AC / Focus Puller: Jim McLean
2nd AC / Loader: Esther Edusi
Gaffer: Giovanni Mattei
Light Director: Sam Jones
Stills: Aron Klein
Sound Engineer: Alex Archer
Sound Assistant: Ellis Cohen
Runner: Elizabeth Playle
Runner: Dominic Foster
Editor: Jed Finkeistein

#Strandz #DSCVRATW2024

http://vevo.ly/cxyE1o