For our fourth episode this season of #CallMyPeople, we sat down with Derick Okolie, the driving force behind the success of Dreamville, and a powerhouse in the music industry.

As a Dreamville executive and Bas' business partner, Derick has left an indelible mark on the music business, guiding the label through its incredible journey and empowering artists to achieve their full potential.
Derick's official title at Dreamville is "VP of Marketing." In this pivotal role, he takes charge of steering the label from a business perspective, ensuring that the team's vision aligns with the artists' creative output. He keeps a keen eye on business objectives while understanding the unique creative zones that artists inhabit.

Derick's journey with Dreamville began after graduating from NYU in 2009. He initially ventured into the music industry as Cole was finishing "The Warm Up." His multifaceted journey led him through various roles, including interning at New York magazine, working at a law firm, and transitioning into advertising at Project 2050. However, his passion for music and his belief in Dreamville's vision ultimately called him to devote himself to the world of music in 2012. His connection with Cole dates back to their college years, where they bonded at one of Bas's legendary house parties. As Derick became more involved in the Dreamville team, he expressed his desire to contribute in any way possible. His insights into rollout ideas, marketing plans, and music videos began to shape the label's strategies, earning him the trust and respect of the Dreamville family.

Derick's role expanded over time, and he became a crucial part of the Dreamville team, contributing significantly to the label's growth and success. His dedication to the cause and his willingness to think big and bold have been pivotal in shaping the label's trajectory.
Managing Bas, one of Dreamville's standout artists, is more than just a managerial role for Derick; it's a partnership. Their close-knit relationship and shared vision make them a dynamic team. Bas's hands-on approach to everything, from music and clothing to visuals and overall aesthetics, complements Derick's expertise. The journey from brainstorming ideas on a rooftop to building three revenue-generating companies is a testament to their unyielding collaboration and dedication.

Derick's journey continues to shape the future of Dreamville and the music industry as a whole.

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