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One of the most useful books I have read in my history is Traction, by Gabriel Weinberg (the CEO of DuckDuckGO). Get his book here: https://amzn.to/3tPiMOs

The thesis is that there are only 19 marketing channels. Done. Period.

And it's useful to know them all because the art and science of growing a company are essentially testing as many campaigns in as many channels as fast as possible (and, of course, measuring the results).


#Startups #Slidebean #MarketingChannels

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0:00 Every Marketing Channel - Intro
1:21 Viral Marketing
2:06 PR
2:46 Unconventional PR
3:29 Search Engine Marketing
4:08 Display Ads
5:38 Email Marketing
6:28 Offline ads
7:11 SEO
7:38 Content Marketing
7:50 Engineering as marketing
8:19 Guest posting
8:30 Business Development
8:39 Sales
8:47 Affiliate Programs
9:02 Leveraging Existing Platforms
9:26 Trade Shows
9:43 Offline Events
9:59 Speaking Engagements
10:10 Community Building

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