Chipotle has faced food safety scandals, the coronavirus pandemic and the effects of inflation in the past decade–yet its revenue has more than tripled. How has the business model of the fast-casual restaurant chain helped it to thrive?

0:00 Chipotle’s revenue has more than tripled over the past decade
0:51 What makes Chipotle’s business model so successful?
3:03 How Chipotle’s online ordering gives it an even bigger boost
5:37 How Chipotle uses social media to retain and gain new customers
6:33 What's next for Chipotle?

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#Chipotle #Economics #WSJ