How do you build a world class brand? Listen as Kate Boyer, Co-founder and CEO of Anatomie, shares how pioneering the athleisure category was just the beginning to creating this international brand. On this episode of #TheKaraGoldinShow.

0:20 - Introduction to Kate Boyer
1:56 - Growing as a Gymnast in Budapest, Hungary
5:06 - Sparking Passions in an Unlikely Place
7:28 - When Realizations Struck
9:15 - Behind the name Anatomie
11:27 - Working with your Significant Other
13:53 - Major Blockade in Managing Anatomie
19:08 - How Being a Gymnasts Could Help Save Businesses
21:23 - Raising the Required Capital and Scaling Up
24:27 - Building Long-Lasting Relationships with Customers
26:40 - ‘Proleisure, and Anatomie’s Clothing Style
29:33 - Overseas Shipping and its Risks
34:34 - A Lesson Learned from Manufacturing
39:19 - Follow Kate and Anatomie’s Clothing Line

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