Welcome to The Real Oshow,

0:00 Intro
0:50 Universal Music Group & TikTok Terminate Partnership
2:45 Hurting The Artist
3:50 What To do with muted videos on TikTok
4:40 Will More Labels Leave TikTok?
8:20 Using Trending Music on TikTok
11:25 Summarizing Universal Music Group & TikTok Deal
14:00 Closing Thoughts


Joining us today is our music expert, Tyler Walsh, to break down what is going on between Universal Music Group and TikTok.

Users of the popular video-sharing app will no longer have music from Taylor Swift, Drake, The Weekend, or Adele to accompany their videos after a contract disagreement between the platform and the artists’ music label.

Universal said contract negotiations with TikTok had centered around three main issues: compensation for artists and songwriters, the effects of artificial intelligence, and online safety.

TikTok is proposing a rate for artists that is a fraction of what other platforms pay.

The winners are the Label and the platform.

The losers: Artists and Fans

All Love,

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Produced by Brand Buster LLC

Music by @Leno TK