“Niche down” is one of the most common tips I hear for creators and online business owners. But what if you’re multi-passionate, you’re just getting started, or you have multiple business ideas? How can you tell which niche to choose, or how specific you should get?

In today’s video, I’m going to share why I don’t think traditional advice around choosing a niche is effective, and I’ll offer a slightly different approach to help you confidently choose the right direction for your channel or business.

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0:00 - 3 reasons why your niche matters
2:09 - Why traditional 'niche down' advice doesn't work
3:08 - The new way to choose your niche
6:03 - 4 prompts to choose your niche
8:33 - How to identify your audience
9:19 - "I help" prompt
9:45 - What if you can't decide?
10:26 - What if it's already been done?
10:47 - The ultimate niche


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Hey, I'm Melissa! I'm the founder of Wit & Wire, where I demystify technology and share simplified strategies to help creators turn their skills and passions into profitable online businesses.
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