While Dunkin' Donuts expands and flourishes, Howard Schultz is bored. But then the 28-year-old New Yorker gets wind of a Seattle company with just four stores that’s selling more coffee makers than Macy’s. He’s got to know why. So he heads to Seattle to check out this company that calls itself Starbucks Coffee and Tea. What he finds there is a revelation but while he’s being seduced by the aroma and taste of delicious coffee, Dunkin' Donuts popularity is soaring thanks to a beleaguered baker.

This season of Business Wars follows two java giants in a war that started brewing in the 1950s, and is now hotter than ever. Coffee is a 100 billion dollar industry, with Starbucks and Dunkin' Donuts duking it out at the top. But the battle is about more than who has the best tasting coffee.

Listen to more Business Wars at http://wondery.fm/BW02. Listen ad-free on Wondery+ at https://wondery.com/plus.

Series Description:
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace.

Parts of this story were based on the books “Time to Make the Donuts” by William Rosenberg and “Pour Your Heart Into It” by Howard Schultz.

Hosted by David Brown
Written by Elizabeth Kaye
Senior Producer and Editor is Karen Lowe
Edited and Produced by Emily Frost
Sound design by Kyle Randall
Executive Producers are Jenny Lower Beckman and Marshall Lewy
Created by Hernan Lopez for Wondery

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