Please mute your Alexa, the wake word is not muted in this video.

Technology Association of Georgia (TAG Marketing GeekOut) presentation from March 2, 2021.
World-Ranked and All-American track athlete, Tina Klein has coached thousands of aspiring runners in-person. With the global pandemic, we wanted to create a vehicle to provide her coaching plans in a virtual format. We crafted an Alexa Skill to make her run training plans available as an in-skill purchase in Alexa.

How the Alexa Skill works: Each day the runner will ask Alexa for the workout and a specific workout will be provided based on the runner's goal distance and goal date. For example, if a runner set a goal to run a 5K distance in 8 weeks, Alexa would provide a different workout each day ascending the runner toward their goal.

Side note: Coach Tina Klein was a Captain in the US Army serving in Germany for 10 years. This Alexa Skill includes recordings of her voice in both English and German.

Success: Runners from the US and Germany have now purchased her training plans via Alexa, creating a new revenue stream for her coaching business.

Check out this skill on your Alexa device by saying, "Alexa open my training plan," or watch a video recording    • Initial Launch My Training Plan  
My Training Plan Alexa Skill on Amazon - https://www.amazon.com/gp/product/B07...

Additional Notes: I can also provide Q&A on the capabilities of Alexa for marketers. I was recognized as the only female top 10 finalist in the Amazon Multi-modal international competition in 2019 - https://hypepotamus.com/people/caroli...