Christina Marbury, Senior Project Manager on the Content Marketing and SEO team here at Oneupweb, gives us her famous Quick and Dirty Keyword Research training. Find out exactly how keywords can help drive strategy on your website!

Video chapters:

0:00 – Introduction
0:42 – What makes a great keyword?
2:49 – Short-tail vs. long-tail keywords
3:54 – Keyword volume
5:22 – Using keyword research to drive strategy
6:28 – Creating a content plan
7:10 – Content gaps
7:32 – Optimizing existing content
7:56 – Keyword research tools we use
13:31 – Key takeaways and summary

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