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For this interview, we sat down LIVE at our new event series, "KTO Live in New York", a full day of programming including networking for creatives, an educational talk from Kids Take Over founder, Arshan Jawaid, a listening to music session including the audience, and finally, the special guest interview, Cole Bennett. Cole Bennett is the founder behind the powerhouse music production company, Lyrical Lemonade, Lyrical Lemonade has it's own festival called "Summer Smash", music videos directed by Cole Bennett, clothes, an album called "All is Yellow", a blog, and now, their own physical lemonade too. Arshan talked to Cole about what it's really like to enter the drink business, taste test, get it in stores, what he's feeling like after dropping his "All is Yellow" album, how much he's thankful for both positive and negative reviews, Anthony Fantano, who was left off the album like ASAP Rocky & Central Cee, why Yeat isn't on the project, directing the music video for Ken Carson's Fighting My Demons, working with Star Boy, potentially working with Playboi Carti, why 2016-2018 was the prime years of rap, his thoughts on the new underground scene like Nettspend & Osamason, how he was able to say no to so many rappers and still keep a great relationship, fallouts with artists like Rich the Kid but then still being able to be friends after due to such a strong relationship with Famous Dex + the fans in the audience also got to ask questions! Watch the full interview to see.

Host & producer @ktoarshan
Filming @naheelio @mikkyfilmz @vivekxrama
Editing @mikkyfilmz
Special thanks @noahsafian


TIMESTAMPS! Who's the next guest you want to see on "KTO Live in New York"? It will be hard to top Cole Bennett...

0:00 - Fans greet Cole Bennett

2:57 - Creating the Lyrical Lemonade drink

7:10 - The real goal of making the All Is Yellow Album

15:23 - ASAP Rocky, Yeat, Central Cee, why they werent on the album

18:29 - If somebody didnt get in a suit they werent making the album

20:22 - Responding to criticism/Fantano, Pitchfork, being thankful

24:08 - Shopify

25:16 - Directing/ Ken Carson’s Fighting my Demons video

27:40 - Working with Star Boy

29:00 - Playboi Carti vid?

29:30 - 2016 underground vs 2024 current underground (Nettspend, Osamason)

33:23 - Cole’s struggles this past year

38:34 - The importance of delegation as a creative

40:28 - Being a fan of an artist but not wanting to work with them, how does Cole do it without hurting their feelings?

43:43 - Turning down a Rich the Kid song which lead to him antagonizing Cole, how that resolved

47:08 - If Cole were an artist how would he market himself?

49:44 - Fan Q&A: What’s was Cole’s favorite song/video to make from the album?

50:29 - What is one platform you have to master as a videographer?

52:05 - The future of streaming?

53:23 - What’s the best quick way to showcase your talent?

54:57 - What is Arshan & Cole’s favorite breakfast cereal?

55:58 - Why did Cole start working w/ Lil Tecca?

57:00 - What do Kanye, Mac Miller, Eminem, & Ski Mask all have in common? Designing a jacket for Ye

59:02 - Cole’s thoughts on short form content and why its amazing

1:00:30 - Overcoming financial struggles as a creative

1:05:02 - Closing thoughts

Tags (ignore)
lyrical lemonade lyrical lemonade lyrical lemonade ski mask the slump god ski mask the slump god juice wrld juice wrld eminem eminem chicago chicago summer smash summer smash playboi carti playboi carti fighting my demons fighting my demons arshan arshan drake drake lil yachty lil yachty lil tecca lil tecca all is yellow all is yellow fantano fantano live talk live talk educational educational