The CEO of Ammo, Inc., Fred Wagenhals, was once the CEO of Action, Inc., a NASCAR licensing and memorabilia company. Wagenhals sold the business to the France family in the early 2000s, but he kept a lifetime of memorabilia. He gave 12News exclusive access to the back room at Ammo, Inc.'s Scottsdale headquarters, where the collection spends most of the day in the dark, collecting dust.