Jack Nyber is pitching a sugar alternative called erythritol. It's healthy, natural and now approved by The Dragons! He's seeking a £75,000 investment in exchange for 5% of his company, Pure Sweet Naturals.

Season 18, Episode 9.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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