How do you motivate yourself? What works in motivating others? Do you turn to the stick, the carrot, or a combination of both? These age-old questions are at the root of humans trying to turn what they need to do into what they want to do and manage complex slates of desire and obligation.

Ayelet Fishbach is a professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She is an expert in the fields of motivation and decision-making and the author of Get it Done: Surprising Lessons from the Science of Motivation. Ayelet’s human motivation research has been recognized via many international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.

Ayelet and Greg talk about motivation on all levels and from all angles. They discuss the similarities and differences between employers motivating employees, teachers motivating students, and parents motivating children. Ayelet sheds insight on what common mistakes doom the best of intentions and how to set up tasks to properly harness your natural motivational triggers and improve your self-control.