Multigroup Analysis (PLS-MGA) using SmartPLS4. The video focuses on the concept of PLS-MGA, running, interpreting, and reporting multigroup analysis in SmartPLS4.

https://www.smartpls.com/documentatio...

Khawaja Fawad Latif, Rabail Tariq, Dilnaz Muneeb, Umar Farooq Sahibzada
& Shakil Ahmad (2022): University Social Responsibility and performance: the role of service
quality, reputation, student satisfaction and trust., Journal of Marketing for Higher Education, DOI:
10.1080/08841241.2022.2139791
Link: https://www.tandfonline.com/doi/abs/1...

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#Multigroup #PLSMGA #SmartPLS4 #PLSSEM