Twitter owner Elon Musk and Meta CEO Mark Zuckerberg have agreed to a cage match. The tech industry has seen companies fighting over both users, dollars and ideologies—this fight is no different. In 2022, Twitter reported an estimated 238 million daily active users while Meta’s Facebook, Instagram and WhatsApp have 3 billion daily active users and a bigger ad business.

A physical fight might be a first but WSJ’s Joanna Stern breaks down—with the help of action figures—why this tech brawl is actually like past Silicon Valley beefs.

0:00 Musk vs. Zuckerberg
1:31 What’s this fight about?
3:46 The bigger industry fight

Tech Things With Joanna Stern
Everything is now a tech thing. In creative and humorous videos, WSJ senior personal tech columnist Joanna Stern explains and reviews the products, services and trends that are changing our world.

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