Robustness Tests for PLS Structural Models - Nonlinear effects, Endogeneity, and Unobserved heterogeneity in PLS-SEM.

Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables. In this video, we tale a hands-on approach to the use of recent advances in PLS-SEM, designed to ensure structural model results’ robustness in terms of nonlinear effects, endogeneity, and unobserved heterogeneity.

00:00 - Introduction
1:05 - Structural Model Robustness
6:15 - Non-linearity
22:30 - Unobserved heterogeneity
41:00 - Endogenity

Important Links:
1. Seminal Work: Sarsedt et al (2020) - https://journals.sagepub.com/doi/abs/...
2. Link to Powerpoint and support materials for Gaussian copula - https://www.pls-sem.net/app/download/...

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#PLS #SmartPLS #Robustness #endogneity #Nonlinearity