The Lean Startup: how today’s entrepreneurs use continuous innovation to create radically successful businesses... by Eric Ries. -- Sign up to receive a free book summary on video every week at http://www.bookvideoclub.com --


Eric Ries is a serial entrepreneur who created the lean startup movement to help startups allocate their resources more effectively.

Startups are NOT about coming up with a brilliant idea and becoming an overnight success as many articles might have you believe. Entrepreneurship in fact is much more about testing and learning... faster than your competitors.

Most startups fail. But much of that failure is avoidable. And the Lean Startup is the methodology that helps entrepreneurs avoid failure.

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