Protein is a health and fitness buzzword – plastered on packaging, prioritised in diets and praised by fitness influencers.

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But is our preoccupation with protein overshadowing another nutritional essential – fibre?

Ruth Alexander explores the science, and marketing, behind protein’s popularity with expert guests Dr Emma Beckett, a food and nutrition scientist and communicator in Australia, and author of You Are More Than What You Eat; physician and social media creator Dr Karan Rajan, who is the author of This Book May Save Your Life; Scott Dicker from SPINS market research company in Chicago; Paul Kita, deputy editor of Men’s Health Magazine in the US.

00:00 Introduction
00:50 Protein
01:50 Why we need fibre
02:55 What does fibre do for our bodies?
05:50 How much is the protein industry worth?
09:20 Can you have too much protein?
17:20 How much fibre should we be having?

Presenter: Ruth Alexander
Producer: Izzy Greenfield
Editor: Sarah Wadeson

Check out more episodes of The Food Chain here 👉🏽    • The Food Chain  

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