We're thrilled to announce our new initiative at Waterlust to use product photography to champion representation in marine science & conservation.

Did you know that marine science in the United States isn't a terribly diverse field? From 1973-2016, 87% of all ocean science doctorates in the U.S were awarded to white graduate students, despite white people only composing 61% of the general population during that time (Bernard and Cooperdock, 2018). As we've explored this issue with our peers, colleagues and customers, we learned how increased representation could positively impact this racial disparity...and not only that, other key demographics as well, including body type and age.

How apparel is advertised and the beauty standards it perpetuates can influence how people perceive their own bodies, with recent studies showing that exposure to mass media increases body dissatisfaction and eating disorders in adolescents (Uchôa et al 2019). We think that promoting body positivity in the outdoor apparel industry has conservation implications as well: the more people get outside and enjoy nature, regardless of their body type, the more society will prioritize its protection. Or in other words, the "We only protect what we love" argument. Across the age spectrum, social stereotypes frequently suggest that a generation gap exists and that younger people prioritize environmental conservation more than older people. We think these assumptions fuel polarization and may be driving older stakeholders away from conservation focused spaces, despite research showing that "the gap" doesn't really exist (Wiernik et al 2013).

SO WHAT ARE WE DOING ABOUT IT?

Representation is a powerful force, and with thousands of people exploring Waterlust products on our website everyday, we have a unique opportunity to promote it. From now on, our products will be featured on models that contribute to Waterlust's mission in their professional lives, including scientists, graduate students, environmental volunteers and business owners of all races, body types and ages. In the caption of each photo we'll spotlight their work, body measurements and what size garment they like best.

Historically we've used our employees as models. It's an efficient approach that helps us get new products up on the site quickly. But as a small family-run company with only 4 of us here at the office, the approach has limited diversity. To increase representation, we would need help, and to kick things off, we turned to you, our wonderful community of water warriors to come to Miami and stand in front of the camera. Your response blew us away! Nearly 1,000 people applied to help, each bringing unique and impactful perspectives to the conversation. In August, we narrowed the search down and hosted our first photo shoot. This video is some behind-the-scenes footage from what was a fun and inspiring day!