https://MeclabsAI.com can write a powerful headline (with a guided headline pathway) and has 10 expert assistants (AI Agents and Apps - more to come) that you can talk with (like Conversion Pro, Landing Pages Copywriter, and Problem Solver). It’s totally FREE to use (for now)..

Customer-First Objectives: Discover a 3-part formula for focusing your webpage message

You can see resources related to this Session #5 video at https://meclabs.com/course/lessons/cu...

In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages.

Here are some of the most important insights from this class:

• Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise.
• 70% of our signal set (web pages) should be focused on a single objective.
• The customer's desires are more vital than the company's categories.
• Don't ask before you have communicated enough perceived value.
• The customer forms two conclusion sets: about you and about the offer.

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Customer-First Objectives: Discover a 3-part formula for changing your webpage message
00:20 What is the objective of each page?
00:42 Which page produced the highest conversion?
00:54 The number one reason our pages fail: We do not focus every element on the right objective.
01:22 What is the most effective way to structure the objective of our webpages?
02:10 70% of our signal set (web pages) should be focused on a single objective.
02:30 Learn a three-line heuristic that will help you structure an effective objective.
03:30 The key to transformative marketing is a transformed marketer.
03:43 First Question: How are we going to help (our prospective customers)?
04:45 When what you want comes in last in your mind, the customer comes first in your work…
07:35 The customer’s desires are more vital than the company’s categories.
08:06 The customer forms two conclusion sets: about you and about the offer.
09:28 Use the geography of the page to guide the chronology in the mind.

To get immediate help with your marketing challenges, just contact Flint and his team: [email protected]

Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings.

This is session #5 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.

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Customer First

You can watch the next session here:    • #6 Customer-First Objectives: See rea...