Introducing Fridayy | Vevo DSCVR Artists To Watch 2024

Earlier this year the Vevo team hosted Fridayy at the Brooklyn location of our ctrl series. To get there requires a quick drive up interstate 95 from the Philly dude’s home city, and we could tell he was really comfortable on the mic that day. Not just comfortable. Totally in his bag. This was right around the release of his self-titled debut, which is less of a conventional R&B tape and something more like a 40 minute seminar in spirituality, resilience, and community. Almost at 2 million views as of now, those ctrl takes of “Stand By Me” and “Done For Me” are an undeniable metric of the crooner’s gravity and growing cache in pop and R&B. DJ Khaled obviously saw the potential when he tapped the son of Haitian immigrants for the title track on ‘GOD DID.’ And check the way he brings a little gospel to Lil Baby’s “Forever.” That one got him a spot on SNL and another chance to woo audiences with his live skills. Fridayy - born Francis LeBlanc - is also a multi-instrumentalist. So it wasn’t a surprised that when we invited him to come to our studios, this time for Artists To Watch 2024, he had drums, bass, and guitar in tow. Backup singers too. “Lost My Way” tiptoes through a dembow riddim. “When It Comes To You” is an R&B love song that leaves ego at the door (spend some time with its nuptial video). We truly can’t wait to see where he goes from here.

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Executive Producer: JP Evangelista
Executive Producer: Chris Pereira
Director: Skyler Brown
Creative Director, Production: Liz Hart
Director, Line Production: Yanina Molina
Line Producer: Stacey Branson
Senior Producer, Editorial: Ronni Leverich
Director of Photography: Jake Vriezelaar
Production Designer: Tyler Jensen
Director, Post Production: Michael Colman
Project Manager: Dominic Siri
Editor: Kevin Rose
Music + Talent: Cynthia Todd + Jordan Ferree

Steadicam: Kevin Jacobsen
AC: Josh Ruffner
Gaffer: Elliot Travis
Key Grip: Chris Angarone
DIT: Dominic Siri
A1: Sam Palumbo
A2: Jeremy Nakamura
Production Assistant: Alyssa Lash

Format Design & Motion Supervisor: Sydney Emery
Artist To Watch Graphic Design Leads: Charlee Twigg, Brian Parisi
Graphic Design team: Nick Resnicow, Keith Wright, Bee Clark, Hannah Damico, Aaran Thoofer, Ollie Freeman
Photography, WMA: Sam Leviton

#Fridayy #DSCVR #DSCVRATW2024

Music video by Fridayy performing Introducing Introducing Fridayy | Vevo DSCVR Artists to Watch 2024. © 2023 Lost In Melody, LLC / Def Jam Recordings, a division of UMG Recordings, Inc.

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