In this video, we’ll be taking a look at Blue Apron’s rise and fall as a subscription-based meal kit company, and more specifically, their approach to marketing.

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Sources:

'An In-Depth Look at Blue Apron’s $100 Million Marketing Strategy' by Ian Luck (Predominant source used in this video, would recommend) - https://www.marketingstrategy.com/blu...

https://www.inc.com/molly-reynolds/ho...

https://www.forbes.com/sites/brittain...

https://www.fool.com/investing/2018/0...

https://www.targetmarketingmag.com/ar...

https://www.inc.com/business-insider/...

https://www.fool.com/investing/2018/1...

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MUSIC:
Nujabes - Feather
Stan Forebee - Starting Again