Does the colour of your coffee cup really affect the taste of the coffee? Well according to some research it actually does... We put this theory to test and experiment using 7 different coloured cups using the same coffee beans, grind size & amount and coffee machine to see whether the perceived taste is impacted by the colour of the cup!

0:00 - Introduction
0:22 - Disclaimer
0:57 - Testing Setup
2:15 - Brewing and Tasting
5:33 - The Results
6:52 - Conclusion

Link to the journal paper: https://flavourjournal.biomedcentral....

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