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How can AI revolutionize the way we create and consume content?

Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle complex tasks.

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Mentions
Every https://every.to/
Gemini https://gemini.google.com/
Claude https://claude.ai/

Timestamps
00:00 Media empire, AI tension, creativity, and optimism.
04:08 Exploring new technologies for creative opportunities.
08:24 Micro skills and tasks make me efficient.
12:19 Using chat GPT to discover writing structure.
13:24 Refining ideas through self-questioning yields clarity.
18:56 Leverage AI to save time and improve workflow.
22:19 Gardener sets conditions for seed to grow, metaphor.
25:46 Creative work is cheaper to produce. Filmmaker's experience.
27:50 Press redo, whenever you do a prompt, start with basics.
29:30 Improve chatbot by giving examples and rules.
32:46 Underrated tool for understanding and self-improvement.
38:49 Context window: input in chat box + response length.
41:04 Importance of curiosity and exploration in creativity.
43:12 Set reminders for exploring technology possibilities, stay curious.

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Host Links:
📲Kipp Bodnar,   / kippbodnar  
📲Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.