Slow startup growth? Try competing against your customers.
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On the surface, competing against customers is an oxymoron. But if you’re selling SaaS to enterprise customers and experiencing slow startup growth, it may be time for major business model pivots of this nature. Ultimately, you can’t run from SaaS product market fit. In this Dose, Steve Barsh, Managing Partner at Dreamit Ventures, tackles the often underlooked subject: When to start competing against your customers. We’ll start with decision-making tips so you know when it’s time to make major startups pivots and go to market pivots of this magnitude. The B2B to B2C pivot also represents a fundamentally different startup shift similar to the transformation your model will have to take on should you choose this path. So, in that sense, this video will address questions like When to convert B2B to B2C? How do you convert B2B to B2C? Get that and more in this Dreamit Dose strategy video. That’s how and when to compete against your customers in a short 7-minute Dreamit Dose!

0:00 - Intro
0:47 - Finding SaaS Product-Market Fit
2:10 - Decision-Making Litmus Test
2:57 - Defining ‘Competing Against Customers’
3:32 - Challenges
4:46 - Examples
5:54 - Takeaways
7:00 - Outro