This Danish CEO Hit $30m ARR using Unique 14 Hub Model Selling Software for Microsoft Ecosystem
Nathan Latka Nathan Latka
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 Published On Apr 16, 2024

Rasmus Holst, CEO of LMS 365, discusses the remarkable growth trajectory of the company since its inception as a side project in 2003. Under his leadership, LMS 365 has flourished, achieving a significant milestone of over $30 million in annual recurring revenue (ARR) by 2023, up from $1 million in 2018. Rasmus outlines the strategic decisions that propelled this growth, including a pivotal Series A funding round of $20 million, which valued the company at a substantial multiple based on its robust revenue figures.

LMS 365's customer base has expanded to 2,000 paying customers, underpinning a platform that supports over 2 million users within the Microsoft ecosystem. This expansion is part of a broader strategy to integrate deeper into daily business operations, enhancing productivity and engagement across organizations.

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Timestamps:
0:00 - Introduction and LMS 365's early evolution.
0:09 - CEO Rasmus Holst on growing revenue to over $30 million ARR.
1:20 - Rasmus on LMS 365's role in the Microsoft ecosystem.
2:00 - Evolution of LMS 365's product from learning to human success platform.
3:35 - Expanded capabilities of LMS 365 including compliance and reporting.
4:22 - Strategic growth through Weekly10 acquisition to boost engagement.
5:00 - Examining market consolidation and acquisition strategy.
6:00 - LMS 365’s capitalization and valuation in Series A funding.
7:15 - Rasmus on financial strategies and investor relations.
8:00 - Reflecting on LMS 365's history and key milestones.
9:00 - Operational strategies and managing international sales.
10:00 - Future plans for LMS 365's market and product expansion.
11:00 - Rasmus on leadership principles and company culture.
12:00 - Insights into financial growth, ARR milestones, and future revenue.
13:00 - Strategies for scaling, customer success, and market penetration.
14:00 - Team dynamics, hiring, and structure of sales and engineering.
15:00 - Challenges of rapid growth and market expectations management.
16:00 - Plans to use market dynamics for accelerated growth.
17:00 - Rasmus on personal leadership insights and experiences.
18:00 - Upcoming product features, integrations, and partnerships.
19:00 - Competitive landscape and strategies for maintaining an edge.
20:00 - Closing thoughts on LMS 365's strategic future.

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/lms365

$30m ARR in 2023.
$1m in revenue in 2018.
$20m Series A funding.
2,000 paying customers.
200 employees.
60 engineers.
50% YOY.
$1,200 ARPU.
$15,000 ACV.

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