When Hit-Boy graced the stage of the legendary Watch the Throne World Tour in 2011, Jay-Z famously announced that Hit, producer of the Throne duo’s classic “N****s in Paris record, was the only guest artist to do so to that point. It was a hell of an honor, especially for a non-vocalist, which Hit still was at the time.

Since then, the IE Inland Empire native has gone on a massive tear, producing arena-rocking anthems for the likes of Kendrick Lamar, Big Sean, Drake, the late, great Nipsey Hussle and more. And he’s done it all without making the same beat twice.

On this Guitar Center edition of ‘Rhythm Roulette,’ Hit-Boy brings that dexterity to the proving grounds.

Enjoy.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.