How does a 360 camera work? If you've heard about 360 cameras, but you're not exactly sure what they are, this video is perfect for you. In this video, I'll explain it to you without any fancy words or complicated stuff. All the while, I’ll be using the Insta360 X3 as an example. By the end, you'll totally get what a 360 camera is, how it works, and why you might want to use one.

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Transcript excerpt:

So, what is a 360 camera?
The short answer is this: A 360 camera shoots in all directions at once.
You can use that footage to create a square or rectangle video. Just imagine a sphere with a picture stretched out across it. You can choose any square on that sphere and use it for your final outcome. This opens up so many editing options (but we'll talk about that later).
Or you can simply use the 360 footage directly, like people usually do for virtual reality.
There's loads more to it, but how does a 360 camera work?
The way a 360 camera works is by using two or more lenses to capture a 360-degree view. It's like having a bunch of different cameras in one, and then the camera blends the images to form a 360° sphere. Let's talk about the Insta360 X3 for a moment. It's got two lenses that capture over 180° each and then stitches the images together where they overlap. This allows for high-quality seamless video or photos.
So you get how a 360 camera works, but is using one easy? No doubt, it's a yes. You don't need any tech skills to capture footage with an Insta360 camera. Just press the shutter button like you would with any other camera. It automatically shoots in all directions, so you can edit the 360 video on your phone.
When you've captured it, you can export the footage as a traditional photo or video format - perfect for sharing on social media, for instance. However, you can also use the 360 video as is, or export it as an “equirectangular” image.
OK, Equirectangular? What does that mean?
Even though it sounds complicated, there's this awesome example of an equirectangular projection that pretty much everyone knows. The map of the world. We live on planet Earth, which is shaped like a sphere. But when we look at a map, it's squeezed onto a rectangle. It's the same deal with a 360 camera's equirectangular image. It’s the whole 360 sphere being placed onto a rectangular frame.
So, why would you use a 360 camera?
360 cameras are a game-changer compared to regular cameras. Let's check out a few examples.