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Transmedia means “across media.” In this video from the Berklee Online course The Language of Film and TV, instructor Lori Landay says we’ve only begun to understand how transmedial production and consumption is changing how we understand what it means to tell and experience a story. In our context of the language of film and television, it relates to transmedia storytelling, transmedia narrative, and sometimes transmedia marketing. It is something that’s beneficial to both a producer and a fan of a given series, because it provides new sources of revenue as well as new approaches to telling a story. It refers to stories and fictional worlds that develop in multiple kinds of media, or media platforms, such as print, movies and television, video games and apps, and physical objects like toys and collectibles. Transmedia involves telling or participating in stories across different ways of experiencing media: on screens, in comic books, on the web, playing alternate reality games or video games, at theme parks, and with toys, Halloween costumes, themed birthday parties, and other merchandise. Fans participate in transmedia through conventions, online forums, fan fiction, cosplay, various kinds of informal play, collecting—far beyond simply watching, reading, and listening as audience members/ticket buyers.

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ABOUT LORI LANDAY:
Lori Landay is a professor of cultural studies at Berklee College of Music and an interdisciplinary scholar and new media artist exploring the making of visual meaning in twentieth- and twenty-first-century culture. She is the author of two books, the TV Milestone Series installment of “I Love Lucy” and “Madcaps, Screwballs, and Con Women: The Female Trickster in American Culture,” in addition to articles on topics such as virtual worlds, digital narrative, silent film, and television culture. Her creative work includes animation, graphic design, creative documentary, machinima, interactive virtual art installations, and music video. Landay has been awarded the Dean’s Award for Excellence in the Professional Education Division at Berklee College of Music, a Newbury Comics Faculty Fellowship, and a National Endowment for the Humanities Enduring Questions Grant. She has consulted on and appeared in “Finding Lucy,” an American Masters documentary airing nationally on PBS and internationally. Landay holds a bachelor’s degree from Colby College, master’s degrees in American Studies and English from Boston College and Indiana University, respectively, and a doctoral degree in English and American Studies from Indiana University.

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Transmedia | Lori Landay | Lucille Ball | I Love Lucy | | Berklee College of Music | Berklee Online