Business as a force for good or just feeling good?

In this video, we dive into the story of TOMS Shoes and the ethical parable of the "Buy-One-Give-One" model with a raw and compelling narrative that isn't just surface-deep. This is a tale of ambition, good intentions, and the sobering truths of impact. As TOMS faced questions like, "What if the resources spent on the 'buy-one-give-one' model were invested in creating the best possible business—a business that truly serves people and the planet?"

We shall dissect the layers of this innovative yet flawed strategy. With the company once valued at $625 million now grappling with financial upheaval, we explore the complex dance between commerce, charity, and true societal advancement.

CHAPTERS
0:00 - The Birth of TOMS and the Buy-One-Give-One Model
1:07 - Analyzing the Impact - The Local Market vs. Donations
4:51 - TOMS' Financial Upheaval and Ethical Challenges
6:23 - Better Business 1.0 Vs 2.0
7:50 - A Paradigm Shift: From Better Business 1.0 to 2.0
9:32 - The Future of Ethical, Sustainable, and Impact-Driven Business
10:19 - A Call for Better Business - Beyond the 'Feel-Good'



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ABOUT CORY
I'm a writer, podcaster, and entrepreneur living in San Antonio, TX. I'm the founder of a media company, Grow Ensemble. I help social entrepreneurs live and work more sustainably.

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#socialimpact #sustainabledevelopment #tomsshoes #BlakeMycoskie #BuyOneGiveOne