The gospel will be shared during this year's Super Bowl, thanks to an ad campaign with the title He Gets Us.

As CBN News has reported, the campaign was launched in 2022 to reach people via TV, radio, digital ads, billboards, and experiential platforms. With a $100 million budget, the goal has been to start conversations among a wide array of people.

WXMI-TV reports the advertising firm Haven has spent $20 million to run a 30-second ad in the first half and a 60-second ad in the second half of the Super Bowl.

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