Introducing Qing Madi | Vevo DSCVR Artists To Watch 2024

It was rare for big-time artists to hit town when Qing Madi was growing up in Nigeria. Instead, her Benin City street corners were the makeshift venues, and tickets weren’t required to listen to rap booming from apartment windows and portable speakers. Otherwise, it was talent shows and the church choir that sparked young Chimamanda Pearl Chukwuma’s creativity. At one point, she fell in love with Kendrick Lamar’s music. “He convinced me that I was born to be an artist,” she told us during her DSCVR Artists To Watch 2024 shoot. Although we captured performances of this year’s “Ole” and “Vision,” this Michael Jackson fan advises new listeners to start with last year’s “See Finish.” Wise choice. Not only is it her first release, it’s one that demonstrates what QM is all about; stuttering hi-hats hint at her hip-hop beginnings, while a plucked acoustic guitar and pidgin vocal intonation flies the flag for her roots. As for her name? “Qing” and “Madi” translate to “feminine” and “heaven,” respectively. Fitting adjectives indeed. This year, the singer united with BNXN on “Ole,” a moody Afrofusion ballad that rose to the top of Apple Music’s Uganda and Nigeria charts. Thanks to a sped up version on TikTok, the collaboration has gone global. So much so that Madi joined BNXN on his US tour, the first time she had been to the States. How exciting is that? Safe to say we’re catching this songstress right as the rocket is gaining velocity. Especially with the release of her debut EP, which arrived the same week as these performances. Her 2024 plans hinge on equal parts determination and manifestation: “I’m going to come full force,” she said, “and it’s going to be beautiful.” Soon it’ll be time to give the kids back in Benin City a sold-out show.

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Executive Producer: JP Evangelista
Executive Producer: Chris Pereira
Director: Tomas Alvear
Creative Director, Production: Liz Hart
Director, Line Production: Yanina Molina
Line Producer: Stacey Branson
Senior Producer, Editorial: Ronni Leverich
Director of Photography: Emmanuella Zachariou
Production Designer: Tyler Jensen
Director, Post Production: Michael Colman
Project Manager: Dominic Siri
Editor: Kevin Rose
Music + Talent: Annie Shapiro + Gabby Prisciandaro + Sam Mackoff

Steadicam: Kevin Jacobsen
AC: Josh Ruffner
Gaffer: Elliot Travis
Key Grip: Chris Angarone
DIT: Dominic Siri
A1: Sam Palumbo
A2: Jeremy Nakamura
Production Assistant: Alyssa Lash

Format Design & Motion Supervisor: Sydney Emery
Artist To Watch Graphic Design Lead: Charlee Twigg, Brian Parisi
Graphic Design team: Nick Resnicow, Keith Wright, Bee Clark, Hannah Damico, Aaran Thoofer, Ollie Freeman
Photography, WMA: Sam Leviton

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Music video by Qing Madi performing Introducing Qing Madi | Vevo DSCVR Artists to Watch 2024.

http://vevo.ly/w5Ls5I