In this episode of The SaaS SEO Show, we’ve interviewed Edvinas Pozniakas, On-site SEO Team Lead at NordVPN, and discussed SEO vs. CRO & more.
 
Subscribe Here ► https://bit.ly/2ZRrWuW
 
**********************
 
Timestamps:
 
00:00 - 01:14 Intro
01:15 - 01:54 Who is Edvinas Pozniakas?
01:55 - 04:45 Edvinas’ journey
04:46 - 06:51 What is NordVPN? Who’s using the product, and who gets the most value?
06:52 - 11:59 The impact of brand on SEO.
12:00 - 16:38 Balancing SEO best practices with CRO.
16:39 - 20:32 Which one should come first? SEO or CRO?
20:33 - 22:28 NordVPN’s ultimate goal when it comes to content creation.
22:29 - 26:30 What goes into NordVPN's content calendar?
26:31 - 29:09 How to showcase expertise and trustworthiness in your content.
29:10 - 34:03 Integrating the product’s capabilities into landing pages.
34:04 - 38:03 International SEO.
38:04 - 40:49 Managing time and prioritizing things.
40:50 - 41:19 Where can people learn more about Edvinas and get in touch?
41:20 - 42:20 Outro
 
**********************
 
Useful links:
 
NordVPN’s website: https://nordvpn.com/ru/
Edvinas on LinkedIn: https://www.linkedin.com/in/edvinas-p...
 
**********************

Listen on Spotify: https://open.spotify.com/episode/37OE...
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...
 
**********************
 
Previous Episodes:

► Bernard Huang, Co-founder at Clearscope. The Future of Content & SEO    • The Future of Content & SEO with Bern...  
► Alexandra Tachalova, Founder at Digital Olympus. Link Building for SaaS Companies    • Link Building for SaaS Companies with...  
► Farzad Rashidi, Lead Innovator at Respona. Scaling Monthly Organic Traffic from 0 to 1M    • Scaling Monthly Organic Traffic from ...  
► Alan Silvestri, Director of Strategy at Growth Gorilla. Content Promotion for SaaS Companies    • Content Promotion for SaaS Companies ...  
► Eli Schwartz. What Is Product-Led SEO & How Does It Work    • What Is Product-Led SEO & How Does It...  
► Mordy Oberstein, Head of Communications at SEMrush. SEO Metrics, Data Studies & More    • SEO Metrics, Data Studies & More with...  
► Amanda Natividad, Marketing Architect at SparkToro. Audience Research & Content Marketing    • Audience Research & Content Marketing...  
► Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy.com. Telling Your "Category Story"    • Telling Your "Category Story" with Jo...  
► Steve Toth CEO at SEO that Ranks Inc. and Gscore Inc. Gscore & More.    • Gscore & More with Steve Toth, CEO at...  
► Jimmy Daly, Co-founder & CEO at Superpath. Content Marketing for SaaS Companies & More.    • Content Marketing for SaaS Companies ...  
► Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. Strategy, Prioritisation & More.    • Strategy, Prioritisation & More with ...  
► Amir Shahzeidi, Head of Search at Uscreen. YouTube SEO, SEO Tools & More.    • YouTube SEO, SEO Tools & More with Am...  
► Emilia Korczynska, Head of Marketing at Userpilot. Scaling from 4 to 40 Blog Posts per Month.    • Scaling from 4 to 40 Blog Posts per M...  
► Ross Hudgens, Founder & CEO at Siege Media. KOB Analysis, Passive Link Building & More.    • KOB Analysis, Passive Link Building &...  
► Nick Jordan, Founder at Workello.co. SEO the Easy Way.    • SEO the Easy Way with Nick Jordan, Fo...  
► Koray Tugberk GÜBÜR, Owner of Holistic SEO & Digital. Brand Value, Information Gap & More.    • Brand Value, Information Gap & More w...  
► Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. Content Intelligence, content optimization and more.    • Content Intelligence & More with Jeff...  
► Corey Haines, Founder at Swipe Files. Marketing Like a Media Company.    • Marketing Like a Media Company with C...  
► Alexander Rehnborg, Head of SEO at GetResponse. Growing an International SEO Team.    • Growing an International SEO Team wit...  
► Rand Fishkin, Co-founder & CEO @ SparkToro. Building a SaaS Marketing Engine Without SEO.    • Building a SaaS Marketing Engine With...  
► Jason Barnard, Brand SERP Guy at Kalicube. Brand SERP Optimization.    • Brand SERP Optimization with Jason Ba...  
► Martha van Berkel, CEO at SchemaApp. Structured Data for SaaS Companies.    • Structured Data for SaaS Companies wi...  
► Jeremy Galante, SEO Lead at ClickUp. From 0 to 1M Monthly Organic Visits.    • From 0 to 1M Monthly Organic Visits w...  

**********************

Stay Tuned:

► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb