As a dominant force in the early days of YouTube, sketch comedy duo Smosh were once seemingly unstoppable. They became the single most subscribed to channel on the platform multiple different times, in 2006, 2007, then again in 2013, 6 and a half years after first having achieved the title. However, Smosh was plunged into a state of chaos when their parent company, Defy Media, announced bankruptcy out of the blue. Since that point in time, their viewership has dropped from over 100,000,000 views per month, to around 15,000,000 views per month, a trend consistent across each and every one of their channels.

This is, How Smosh Killed Their Channel (-91% In 2 Years)

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Drawings in thumbnail done by: malihaartixt / via Fiver