Published On Aug 1, 2023
The outro of your podcast is the best opportunity to insert a Call To Action in your episodes where you can encourage listeners to take that next step in their journey with you and your brand.
Blog post: https://castos.com/podcast-intros-and...
The perfect outro call to action should have 3 components:
- it is Concise - don't make it complicated for listeners to take that next step
- it's Easy - put a link near the top of your show notes so they don't have to search around for it
- it's Aligned - the Call To Action should be consistent with your brand objectives
Chapters
00:00 Introduction
00:20 The 3 Key Criteria For A Winning Outro
00:35 What Not To Do
01:38 Create A Concise Next Step
02:15 Make It Easy For Listeners
03:11 It's Aligned With Brand Goals
03:37 10 Call To Action Examples To Steal
Of course, the specific outro for your show will depend on what you would like to achieve with your podcast, so we'd love to hear from you. Drop a comment in below with your favorite outro for your podcast.