In the marketing world, all they say is that Storytelling is the key to win the hearts of potential clients and customers.

But what are these storytelling principles?
What is a Story?
How can I apply these to my Marketing campaign, Commercial, or ad?

Let's check out how to do this in this latest Into the Woods video!
We'll be analyzing Apple's Commercial 'Apple at Work' - A brilliant ad that brilliantly uses storytelling principles to promote the Apple brand.

The original commercial by Apple:
   • Video  

Support the channel at   / alexanderedwards  

00:00 Beginning
00:16 Skip Intro
01:00 What Is a Story?
03:54 Apple - 'The Underdogs', applied example
12:02 Ending

For educational purposes only!

Theme Music and audio mix by:
   / dk8moore  


His Instagram:
  / denisron.keys  

Graphics by:
   / moamed89  

The Italian Screenwriter
http://aedwards.it/

Instagram:
  / italianscre.  .

Twitter:
  / itascreenwriter  

#Apple #Marketing #Storytelling #Analysis #Story #Screenwriting #Film

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