The world's most expensive colors include a purple pigment made from snail shells and colored pencils that cost 14 times as much as Crayola's. But who's willing to pay sometimes thousands of dollars for these high-quality pigments, and what is behind their price tags? Business Insider visited factories, mines, and secret ateliers to see how different luxury colors are made.

00:00:00 - Intro
00:00:50 - Lapis Lazuli
00:11:30 - Tyrian Purple
00:22:34 - Henri Roche Pastels
00:37:02 - Colored Pencils
00:51:21 - Pantone
01:14:04 - Indigo
01:31:36 - Oil Paint
01:37:11 - Credits

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#highend #pigments #luxurylifestyle #soexpensive

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How The World's Most Expensive Colors Are Made | So Expensive | Business Insider